Within months after the pandemic was declared, Mackenzie says, 85% of all Parents Booking customers had begun using the video module. Parents Booking had offered schools the ability to convert their appointment schedules into video meetings automatically for several years before anyone heard the term “Covid-19.” But back then, there hadn't been much interest.īut social distancing precautions rewrote the rules for technology. “I remember vividly us having just 12 schools as subscribers after the first year, and 72 the next, but then 300, and later, by partnering with popular British EdTech, we continued to grow,” Mackenzie reminisces. The lack of churn was another indicator of their success: Retention rates were nearly 100% year-on-year. Once the company was able to prove that their service helped UK schools boost parent sign-ups and attendance, they were able to break through. Schools could craft their initial invites, and then send reminders or other follow-up messages to easily encourage a higher percentage of parent responses than before. This gave parents the autonomy they needed, cutting through the three key barriers of work obligations, childcare needs, and transport availability. Parents Booking's simple cloud-based solution addressed this issue by letting parents pick appointment times to meet with teachers. This, we discovered, was an issue UK-wide,” Mackenzie tells me. “My Mum is a history teacher in the Highlands of Scotland, and her school was having trouble encouraging parents to attend for the vital parent-teacher conversations. Like any good startup, the whole thing kicked off when they identified a problem first-hand:
#Car tuning school software
The Tool Schools Need: Virtual Appointment Softwareĭirector Will Mackenzie launched the Parents Booking software company from the Highlands of Scotland in 2007, alongside his father and brother. But one family company based in the Highlands of Scotland has spent the last fifteen years fine-tuning their own approach. But ensuring a well-rested life outside of the workplace is what helps everyone do their best once they've clocked in for the day. And for any workers who are the guardians of a school child, that means juggling more than a decade's worth of parent-teacher meetings alongside everything else in their life.Ĭommunication softwares like Zoom or Google Meet have some features that can help teachers and parents, and last week, Microsoft Teams added one of their own. After all, it's only at work that they interact with their subordinates.
If the phrase “work-life balance” has been drained of meaning in the corporate environment - and that's not an uncommon claim - it's because workplace managers tend to focus solely on the first half of that balance and neglect the latter.
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